It is an era of globalization and industrialization. To be a part of global industrialization, good communication is very important. It doesn’t mean you need to write a well-written e-mail, or give a sales drive. For reaching your global audience communication is imperative. Various tools of communication are used by marketing to reach global companies. YouTube is one of the pivotal tool. Different audios and videos are made to reach global companies. YouTube is used to enhance brand recognition, building expertise and make conversation with consumers. It is global podium, closed captions and video translations are used for global YouTube videos. Modern business demands to make global use of videos and audio translation services.
Importance of Translation in Business
Statistics about translation are intimidating. At present, there are only 250000 professional translators working around the globe and there are approximately 6500 languages spoken. As a result there is a mismatch between the supply and demand for translation. Translation is very complicated and expensive process which most of the business cannot afford. This shows translation is still underused by businesses but it should be a pivotal part of global business strategies. Fortunately translation process has become rapid after an advancement in technology furthermore it has become more cost effective and more accessible and breakthrough is seen through a use of mobile app platform. Research shows that in 2020 there will be 6.1 billion smartphone users. If we assume these users are bilingual, the absolute human translation power we would be able to comprehend into through mobile translation programme would far exceed the estimated capacity of any machine translation system.
1) Tapping into Global markets
The foremost use to employee translation services or using translation software is tapping into global markets and selling your products and services in different emerging markets in different countries. Booming countries with developing economies such as China, Brazil, India and many emerging economies in Asia have many enormous business opportunities as there income levels are increasing. The size of consumer class is increasing alone in China. The working population of China is more than the combined number of US and Europe. When disposable income increases, these consumers buy more products and technology. To get advantage of these economic gains, global business needs to employ translation services and technologies to tap into global markets. When you expand your markets, they help you in getting out of already saturated markets and diversify your customer base.
2) Premium global quality of your products
There is a distinction between the products that you made for American customers in comparison with products which you produced for South America. That distinction is more than just ordinary translation, this is why human translation versus machine translation is still very complex for different business today. A customer-centric localization or translation company will modify your entire product according to other cultural context and altering interface and packaging for a better user experience. At the end of the process, you have highly developed product that meets the customer requirement.
3) Dealing with the customers around the globe
When business expand globally, their customer base broadens here appears the great challenge that how to offer customer with technical support in different languages. Here global customer support adjusts the translation issue because customer support requires live communication instead of one-time translation of content. Live customer support has become possible because of translation technology. Translation companies that have expertise in translating digital and social media content can translate in quick turnaround time. By having new translation tools and systems, businesses can easily deal with the customers around the globe in their native language.
4) Approaching all the world’s languages in rapid time
Many translation and localization companies offer 35 languages to choose for translation. With the generation of language technology, the languages which are offered for translation are growing. Furthermore turnaround time for large translation projects in heterogeneous languages has lessened from months to weeks and sometimes days. It will depends upon the translation tools which they are using. The process of going global is going local with more languages on hand. Reaching for professional business help has also expanded. For example a company based in Texas can collaborate with customers in Sweden, England and Argentina simultaneously, with no need to employ translators in each country. A translation company will be responsible for coordinating all the requirements and language in one go.
5) Magnifying as a small business
The most common judgment you listen from businesses who are not able to grow is that they are unable to afford translation expense. Their low overhead cost and resources to indulge in spending on overseas expansion is true for small businesses. At present there are more cost effective translation requirements but they work beyond traditional translation company. With more and more research conducted online, many translation technology start-ups have raised to handle digital content at decrease cost. Product description, websites and social media content are much required by small businesses and new start-ups which they can handle comfortably. With many translation tools at our use, even small businesses can reach the same kind of translation resources to take their global presence.